Entrepreneurship & Innovation

Context

The key challenge managers in the life sciences sector face today is to grow their business and make it more profitable in increasingly competitive and global markets that change at an ever faster pace. With so much happening at the same time and in different places, it is important that managers focus their attention to the key drivers of their markets.

Audience

Professionals and Entrepreneurs in Biotech, Medtech, Pharma Ventures. For a more detailed profile of participants to this module in 2011, click here (pdf)

Objectives

To improve your ability to understand customers, competitors, channels and the larger context in which they operate; and improve your command of marketing concepts and methods to design, implement and evaluate marketing strategies.

Content

Module description, click here (pdf)

Format

This module uses a mixture of readings, lectures and discussions of real-life cases to provide integrating concepts and hands-on problem solving. Debates and the sharing of experience add to create a learning experience that is focused on shaping your thinking about marketing of life sciences rather than to provide "cook-book" solutions.

Lecturers

Yannick L. Drolet is a lecturer at the University Laval in Canada for several MBA approaches including the pharmaceutical program. Through the years, his interest has converted toward strategic pharmaceutical marketing and sales force management. He is also a guess speaker (in strategic management and biopharmaceutical project management) for the UQAM University in Montreal and the UQAT University in Rouyn-Noranda. He has been involved (Board of directors and Ad Board member) with many pharmaceutical partners such as IMS Canada, CCPE (Council for continuing pharmaceutical education) and PMI-Montreal (Project Management Institute).

M. Drolet is a pharmaceutical professional practicing in the Canadian market. During the past ten years, M. Drolet's responsibilities evolved through different positions such as sales, sales coaching, sales management, management training, marketing and marketing executive management. He worked for companies such as AstraZeneca and Schering-Plough and he has recently joined GlaxoSmithKline.

Registration

February 13 (Limited number of places: first come, first served).